Mada Media is a Private Joint Stock Company formed in collaboration  with Dubai Roads and Transport Authority (RTA) and Dubai Municipality (DM), under the umbrella of Dubai Investment Fund. As the central hub for Out-of-Home (OOH) advertising, we ensure a seamless and transparent process that upholds the city’s strategic vision, regulations and global standards.

We manage, develop, and operate advertising spaces across Dubai, issue permits on behalf of RTA and DM for ads on vehicles, right-of-ways, buildings, and private lands, and manage naming rights for public transport assets like metro and tram stations.

With a commitment to innovation and sustainability, Mada Media aims to leverage cutting-edge technologies to enhance the efficiency of the advertising approval process, offering advertisers and stakeholders real-time insights and streamlined solutions.